Eric Hathaway, editor of Plastic Fantastic magazine, has sent out a letter informing subscribers that it is ceasing publication effective May 1 . To summarize his letter, they couldn’t cut it fanancially and it was personally bleeding Eric dry.
From hindsight, some of the factors that led to PL’s demise are obvious: lack of a sustainable subscriber base and lack of outside revenue sources (ads). I know Eric was insistent that, apart from the Holgamods‘ ad on the back cover, that the magazine be ad-free. And I’m not knocking his decision to do so either. It’s takes a lot of courage to do what Eric attempted to do. And for that, I am eternally grateful.
In any case, I’m truly sorry to see it go. I know it was a labor of love for Eric and I’ll really miss getting my issues at my doorstep every few months. I always felt there was room for more than one publication devoted to toy cams. Damn shame.
The plasticfantasticonline.com site is already down. Update your links pages and break out the black armbands.