Fujifilm Press Release
May 17, 2006 – Fuji Photo Film Co., Ltd. (President and CEO: Shigetaka Komori, hereinafter Fujifilm) announced today that from June 2006 onward, it will implement worldwide price increases for its photosensitive material products. The rapid digitalization of photography has created harsh market conditions for the photo imaging business. To sustain its photo imaging business, Fujifilm is undertaking intensive structural reforms, but despite efforts to reduce fixed costs and improve productivity, it no longer can absorb the soaring costs of silver, oil and other raw materials.
Thus, it has been forced to revise its pricing as follows:
Specific details regarding affected products, effective dates, and exact price increases will be decided based on local market conditions.
Via Photography BLOG