Ilford are having a contest to get your photo on boxes of Ilford photo paper, plus prize money. Images have to be shot on Ilford HP5 Plus film and printed on Ilford B&W paper. Full details here at Ilford, where the rules are available in English, French, and Spanish.
Also, "Special promotional boxes of ILFORD MULTIGRADE IV RC DELUXE Paper contain 3 free rolls of ILFORD HP5 PLUS film". Free film, sweet!