New Ilford Professional brand and products

I don’t know exactly what "translucent, reverse print, vinyl and pop-up films" means in terms of tangible products or how you use them, but they, uh, sound cool? Maybe this makes more sense to you than it does to me.

ILFORD press release:

Enhanced image performance and premium graphic quality – some of the numerous benefits to the new ILFORD range of professional film products

Marly, Switzerland – ILFORD, a major player in the development and manufacture of photo quality media for inkjet printing and photographic processes, announces today the launch of its new ILFORD Professional Brand aimed at helping professional photographers attain maximum image quality through a range of premium products.

In keeping with the ILFORD commitment to providing professional photographers with the tools to achieve constant, superior results, ILFORD has created and manufactured a new range of paper, film and vinyl products.

Developed to fill a niche market, the new ILFORD Professional Brand enables photographers to diversify their services and produce images on translucent, reverse print, vinyl and pop-up films which they can purchase in small quantities rather than committing to buying in bulk. The new product range is also compatible with the ILFORD STUDIO software.

"The intrinsic artistic value of a photograph is as important to professional photographers as its investment value", said Andrew Stewart, Sales and Marketing Director of ILFORD. "With the new ILFORD Professional Brand, photographers can now work with a host of new applications, without sacrificing quality or image stability. Where the professional photographer may once have been hindered by the lack of such quality products in small quantities, the new additions emphasize the ability of ILFORD to expand and cater for new markets", he concluded.

The new professional range will go on sale in April 2007 and will be available in 17" – 44" rolls with a single roll minimum order quantity. This product range, as well as other ILFORD products, will be distributed in the USA through WYNIT.