DNP Photo Marketing are introducing a new range of colour negative film. 24- and 36-exposure rolls of 35mm will be available in ISO 100, 200, and 400 speeds, from the end of May, 2007.
From the press release:
CENTURIA 100 – Excellent performance for portrait or landscape photography
This fine-grained ISO100 film provides sharp reproduction of even the smallest details. The results are vivid, with minimal blurriness and beautiful color reproduction, even in backlit shots, such as commonly occur outdoors, or shots in which the subject is underexposed due to a bright background.CENTURIA 200 – Excellent picture quality with plenty of sensitivity to spare
This ISO200 film delivers outstanding photos both in outdoor shots, as you’d expect, and also when using a flash. It combines high effective sensitivity with fine-grained detail, making it suitable for photography under a wide variety of conditions. Stable color balance means that the full range of hues come through looking bright and fresh.CENTURIA 400 – Unmatched ease of use in any setting
This ISO400 film combines ease of use and superior picture quality. Its high sensitivity is matched by superb fine-grained detail, so you’ll get sharp, beautiful photos shooting outdoors during the day, indoors, or at right. It is suitable for a very wide range of settings and produces consistently excellent results regardless of the shooting location or conditions.
They do say that the listed prices will be good only for the Japanese market but don’t mention distribution outside of Japan one way or the other. If it ends up being Japan-only, hopefully Megaperls will offer it to the rest of the world, as they already do with several films (including Fuji Fortia SP, Neopan SS, and Neopan 400 Presto) and cameras normally limited to Japanese distribution.
There’s lots of speculation about whether this is re-branded Konica-Minolta film, but this is supposedly not the case. There’s a lot of discussion in this thread at APUG if you’re interested.